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Renaisa, a circular dressing room without going in circles

Between e-shop at the forefront of trends, rental service and responsible circular platform, Renaisa is the new hybrid concept that will seduce fashion lovers.

Satisfying one’s passion for fashion by limiting its impact on the planet, renewing one’s wardrobe without cluttering up one’s cupboards, adopting a circular mode of consumption without leaving all one’s energy there… head. But while shopping guilt is driving more consumers away from store shelves, others aren’t ready to give up on fashion. This is the case of Julia Anes, who found a common answer to all her problems by creating Renaisa, an eco-responsible luxury clothing rental platform that has thought of everything.

Circular dressing room, greener dressing room

Launched in February 2022, Renaisa promises more creativity and less guilt by bringing together rental, purchase and soon even second-hand services. “Production and processing represent 70% of the environmental impact of a garment. Then comes the sending, the logistics, and therefore the use, ”says Julia Anes. Naturally, renting eco-responsible clothing rather than turning to a purchase presents itself as a less harmful formula. For the rest, with eco-cleaning, recyclable packaging and carbon neutrality, Renaisa is committed to delivering the most ecological service possible. But above all, practical.

Allure for rent

Punctuating your look with the latest Patou, Atlein or even Paco Rabanne creations for one to four weeks and turning them around before you tire of them, that’s what Renaisa offers in concrete terms. Enough to taste the benefits of circularity, while sparing yourself the drudgery of logistics like the Vinted mental load. Same-day delivery (in Paris) or 24-hour delivery in France, 7 days a week, free delivery and returns, long-term rental… Everything is done on the platform to provide maximum comfort. And if the arguments are not enough to be seduced by the rental, Renaisa also offers the purchase, new or at the end of the rental (with a reduced price), and even the recovery, (against compensation also) within 18 months. . The ultimate goal? Offer a second life to the pieces thus collected, through a resale platform.

Julia Anes, founder of Renaisa. Renaisa

Julia Anes, committed founder

After several years of occupying key positions in retail, such as consulting or purchasing at Galeries Lafayette, Julia Anes decided to make rental her hobbyhorse. A German expatriate in France, this business school graduate has sharpened her ecological awareness through her experience in the industry.

A consumer of second-hand clothes on a personal basis, this fashion enthusiast could not find an offer that satisfied her ecological and stylistic requirements. The rental is imposed on her. Julia Anes then surrounds herself with a partner, engineer, logistician, cleaning partner and builds her ideal service, a balance between quality, responsibility and creativity. After two years of research and development, Renaisa is born, this hybrid which realizes its dream: “Rotate my wardrobe as much as I want”. The meeting of a personal ambition and a universal utopia.

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