DUBAI: Just months after the release of her debut EP, Infinity, Lebanese singer Marcelina is releasing the music video for her new single, Dunya.
Shot and directed by Dubai-based Sophia Khalifeh and Zainab Hassoun, the music video is a tribute to the early 2000s, which influenced her style. The single’s cover, also by Khalifeh and Hassoun, is a portrait of the singer dressed in 2000s sunglasses, a black top and purple cuffs.
With his new music video Dunya, which translates to “the world,” the artist delves deeper into the sartorial references that defined his Californian youth. “We all wanted to give the video an artistic touch by taking inspiration from the early 2000s, whether in the way of shooting or in the four different looks presented,” she explains to Arab News.
“We used several vintage and thrift store items to be authentic 2000s in spirit, but we also got a few pieces from Les Benjamins and The Qode agency. We shot with a camcorder because we wanted the footage to look raw and simple. We also wanted to give the video an artistic touch,” she adds.
As the song is rhythmic, the 21-year-old explains that she decided the images in the video needed to create some contrast. Filmed with a camcorder over two days in several locations in Dubai, the clip could easily land in an MTV list of the best music videos of 2002, alongside Jennifer Lopez’s Jenny From the Block.
The rising star was delighted to have worked with an all-Arab women’s team. “It was important for me that our identities be close to each other, because this is my first project in Arabic. I wanted to work with people who understood my culture and who could inspire me in new ways throughout the process,” she says.
“I wanted to shoot a video with Sophia because I love her visual work and her portrayal of women’s fashion, beauty and art within the Arab creative scene. I also really wanted to work with Zainab, because I was really drawn to her work and her style. I knew she would be the perfect creative mind to bring the vision for the clip to life,” she adds.
Marcelina, who describes herself as a “child of the theatre”, began to take an interest in the arts when she was six years old. Her passion for music was nurtured by the family home, where she was surrounded by a family of artists, including her mother, who was an oil painter. “I grew up in a musical environment at home. Children, with my brother, we played the piano and listened to all kinds of music that our parents made discover in our childhood home”, remembers the singer.
“My father was very fond of music and introduced me to some of my favorite genres – reggae and rock – and a lot of classical music; we often watched operas and orchestras together. Every year my parents would throw a 1970s themed party, so I grew up listening to a lot of disco, funk and groove, which today really inspires me in my musical experience,” says she.
It wasn’t until she was 16 that Marcelina decided to take singing lessons, honing her skills by creating her own songs on Garageband software, and singing covers of her favorite songs every day after school. ‘school.
“I couldn’t hide this desire to sing from the world anymore and I knew that I had to continue on this path, because music made me feel things that nothing else could make me feel, and I wanted to contribute to this magnificent form of art in order to free myself”, continues the young singer.
“I wanted people to feel things when listening to my music, to inspire them. I wanted to have a voice, a voice without limits or boundaries, a creative expression where I could be myself, and where I could combine all my interests: acting, filming, editing, creating, singing and writing,” he underlines. -she.
After releasing several songs in four years, Marcelina knew she had to go professional. The singer, who was also in the process of obtaining her law degree at the time, admits that juggling her passion and her studies was not an easy task.
She is currently working on a master’s degree in intellectual property law and plans to use her knowledge to help artists like her protect their work. When she’s not writing articles or studying for her exams, Marcelina is working on her next project. She describes the latter as much darker and moodier than her previous work, unlike her debut EP, which leans towards psychedelic R&B with trap undertones. “I want to experiment with more Arabic sounds and instruments, and try to rap in Arabic too,” she told Arab News.
“I’m particularly interested in vocal deformations and I want to release really unexpected songs. I am also very open to collaborating with Arab and North African artists who would resonate with the vision of my new project. I may release a few singles before the project is released, so stay tuned.”
This text is the translation of an article published on Arabnews.com